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Supra Shoes Taking Over the Sneaker Game One Shoe at a Time
By Michael A Revell
Supra Shoes started off as a small skateboarding shoe company in 2007. It was/is a sub company of krew apparel. Moving from Alaska to Arizona, it finally gained initial fame in Los Angeles, California. From there it just began to explode.
Originally a skate line, it has gained major fame in the urban fashion market. This had a lot to do with major rappers beginning to wear them. As with most fashion lines celebrities taking its favor helps the company dramatically. The right celebrity can bring a failed company back to life or a successful apparel line to mega fame status.
That's exactly what has happened with Supra Shoes. Just a few weeks ago Lindsay Lohan was spotted wearing her black laceless Supra Skytops. Before that Lil Wayne did a concert in his custom silver Skytops. Slash, the major Rock band, rocked their Supra Tufs out on stage. Even Rihanna and Jay-Z made appearances with their favorite supra kicks. This has helped Supra Footwear tremendously.
The shoe company is so big now, shoes are nowhere near all they sell. They make really legit jackets. They have an apparel line. They even sell necklaces and keychains. In fact the keychains sell like mad. Everyone has a Supra Cap. Who doesn't like rockin' a hat? And Supra also of course sells t-shirts and many other accessories.
There shoe line has expanded exponentially. They do callabs with practically everyone and have countless limited shoes, with everyone from rappers to hotels. The Skytops kill it, but they also have Supranos, Supra Vaiders, Tuffs, Cubans and much more.
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